As the media landscape changes amidst the digital age and our strained economy, advertisers must find ways to make marketing and advertising budgets more efficient and productive; we must simply find new ways to reach audiences. Since costly traditional advertising requires perpetual hefty investment, we think you will find a custom publication for your brand, organization or school to be a very productive strategy.

Poetography Ink co-founder Bob Lupinacci has 10 years experience in publishing and editing a trade magazine he founded: HairColor & Design magazine, the world’s first and largest magazine edited for professional colorists. He also served as the editor in chief of Poolife magazine, a custom publication published and distributed by a swimming pool chemical manufacturer to 1.5 million readers.

Bob has developed and innovative means of projecting your potential to influence your clients through an eye-opening comparative analysis using his Potential to Influence Index (PII). This PII index compares the effectiveness of traditional advertising to the effectiveness of reaching your target with your own custom publication. It is a fair, honest and apples-to-apples comparison that is sure to arouse your interest and enthusiasm.

Each custom publication is accompanied by a companion website and digital version of the printed edition of the magazine.

Poetography Ink, LLC is currently developing a custom publication for a professional beauty manufacturer, a chocolate manufacturer and a gourmet caterer.

Please contact Lori Levenson Bailey at Lori@poetography.com for more details and we will be happy to arrange a time to explain the innovative PII and the rest of our custom publication offerings.